‘I always find beauty in things that are odd and imperfect – they are much more interesting.‘
Hello IMFYites, I really enjoyed the feedback I got on my last post concerning the review I did and it seems that I am indeed going to be doing a lot of that *drumrolls*.
There were also a couple of inquiries and compliments I got from you guys, that I thought I’d address here. They were mostly surrounded around my outfit and where I get my stuff from, like my inspo and stuff like that. So here’s my reply and/or answer to that.
I really do a lot of random buying and digging deeper (and deeper) into the well to find what is appealing to me. I do not go with the trends, but I tend to adapt it into what works for me and my style. Fortunately, I would say I have a good eye for stuff and really just know how to style and work the most basic stuff into something extraordinary. I see myself as a curator, going around picking up unique stuff that stand out at any time. Timeless pieces and all.
And probably because of the infamous saying that ‘best creatives da best creatives‘. LOL!
That being said, from the feedback that I got from my last post, alot of people wanted that hat.
So, I would be going around collecting some of the unique ones I find around (trust me, I have the time), and putting it up for purchase. If you’re interested in making a preorder, let me know xx.
Now to the main business of the day which is LFW. I can say it a thousand times, LFW, LFW, LFW. LFW stands for Lagos Fashion Week or Heineken Lagos Fashion Week, which used to be Heineken Lagos Fashion & Design Week but the design part of it was scrapped out probably to streamline their brand goals. This is an annual fashion event which is produced by Style House Files under the artistic direction of Omoyemi Akerele . It is a huge event where designers showcase their latest collections, and stories and ideas on fashion are shared to spur growth in that sector using technology and innovation and to create a marketplace for consumers, buyers, investors, media to connect.
As weird as it is, I have never been to a Fashion show but I know too much of it from watching Fashion shows on TV since I was 8. One of my favourite past times happens to be bingewatching fashion films on SPICETV on Channel 190 on DSTV. It is easily my favourite TV Channel, and I can even hear my brother’s disappointed hiss when he comes to the parlour and sees me watching the same channel for hours.
Last 2 years, I applied for internship at the LFW which I got and was so excited and thought I was going to explode. I mean, I knew I was going to be stressed out and all but this was my dream and a stepping stone to greater opportunities. Well, you can say this is the sad part, because few days or a week before the event – I was dropped, with an ‘we had an overflow of interns and had to drop some‘ excuse. I was heartbroken and went into sulking for days.
Afterwards, I sort to taking screenshots on my phone of my favourites and seeing as I wasn’t using Insta stories or WhatsApp stories then, my Snapchat family saw ‘wiun‘ if you know what I mean.
Fashion week is upon us people, so what are your expectations? What do you think they are not doing right and needs to be amended? I remember reading an article by more branches with a title –‘Fuck Lagos Fashion & Design Week’ where they highlighted the ridiculous ticket prize of 5,000 Naira to attend a show daily. Making it exclusive to a particular class of people and discouraging the up-and-coming fashion enthusiasts, bloggers, students etc. who wanted to be there – I mean it’s a Lagos-Fashion-Week, their city so they might as well make it accessible for all.
In my opinion, yes they are probably overpriced and ‘exclusive’, but I feel like there is a level of exposure they are trying to reach with the quality of production they deliver, that way you get your money’s worth. There are other fashion shows that are more affordable and that’s fine, go for what works for you and your budget. This is what they want. It might be a little intimidating but that’s just a tip of what the real world of fashion is like out there, beyond Nigeria, beyond Africa; crazy, chaotic, exhausting, intimidating. In summary, a circus. And I’m certain that at some point, every successful designer in the world be it Marc Jacobs, Jeremy Scott, Diane von Furstenberg must have felt disadvantaged and not enough when they started out. That should encourage and spur you to keep at it, no matter how challenging it might be on the journey. I mean look at Virgil Abloh now, hardwork + consistency pays.
Meanwhile, who is a fashion film lover like me? Can we gather around, hold hands and sing kumbaya?
What are your expectations and thoughts for this fashion weekend? What does fashion mean to you? What do you think about African fashion?
Most importantly,are you reading to shape the future of Africa using fashion? Please leave your comments below, let’s discuss.
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Love xx ❤